Ecommerce Replatforming Consultant.
Hands-on support and guidance through the complex process of replatforming your ecommerce website.
Moving your website from a legacy platform to one that will meet your unique business and customer needs is a big project! One that busy small-to-medium sized businesses often aren’t able to manage alone.
I inject myself into your team for the duration of the project to ensure it’s fully scoped to meet your mid-to-long term business needs; that these needs are translated into detailed functional requirements; and that these requirements are met in full - to budget and deadline.
“Haydn planned and managed the roll-out of craster.com on to BigCommerce with both passion and precision – a rare combination. He has been an integral part of our team for the duration of this project and it has been an absolute pleasure working with him.”
WHAT I CAN DO FOR YOU…
Identify all business needs & translate into project requirements.
It’s not easy to define fully fleshed-out requirements at the start of a project. However, this will de-risk the potential for scope creep and ensure you get the most out of your investment.
I will work with you and your team to identify the parameters for success and translate this into a detailed RFP to find the best fit ecommerce platform and SI partner for your business.
Review ecommerce platforms & SI agencies.
No technology solution is created equal - and what is right for one brand may not be the best option for another similar looking brand.
Only after you have defined and prioritised your business requirements will you be in a position to accurately benchmark a shortlist of ecommerce platforms to find one that best supports your unique situation.
Similarly, a review of SI agencies that have proven development experience of your selected ecommerce platform will help you find a partner that is aligned with your business goals and ways of working.
Drive the project from Discovery to Go-live.
Brands often underestimate the amount of work required of them throughout the build of a new ecommerce website.
The UX design process is critical to establishing not only brand identity and customer experience, but also to align the functional spec with the website your development team are planning to deliver. Then comes content planning and production, product information preparation, system integration development and UAT planning - and all project managed to meet your target launch date.
I will support you through the whole process so that your priority focus remains growing your business.
ABOUT ME
Hi, I’m Haydn Parks, a London-based Ecommerce and CRM Consultant.
I have 15+ years of experience working with online and multichannel brands such as Agent Provocateur, Moet Hennessy and Love Crafts, to transform their digital offering and drive double-digit direct sales growth.
I continue to work with ambitious d2c businesses that are looking for support in growing their direct sales channel. I offer expertise in customer acquisition, retention and site conversion - as well as a deep understanding of the technology, skillset and budget needed for effective strategy execution.
CASE STUDIES & BLOG POSTS
Replatforming Craster.com.
End-to-end support for Craster in replatforming its brand site - from defining all functional requirements through to managing the RFP process and project delivery.
Replatforming BalanceMe.com
Scoping project requirements, RFP process management and project delivery, Including full website redesign, replatform to BigCommerce & domain migration.
Considerations for replatforming your website.
Businesses often outgrow the technology platform on which a website was originally built. Deficiencies in functionality become more evident as a business evolves, and there is a realisation that what was right five years ago may now not be fit-for purpose.