Ecommerce Consultant.
I’ll help you grow direct sales through improving ecommerce performance.
Your brand is unique and as such you need a bespoke plan for achieving sustainable online growth.
After gaining a deep understanding of your brand vision and business goals, I’ll get under the skin of your online business by auditing current performance and processes. Areas of focus include acquisition marketing, CRM, trading & merchandising, website functionality, operations & logistics and customer services.
The outcome will be a highly relevant, pragmatic and actionable strategy that you can use to grow and scale your d2c business.
“Haydn has been an invaluable resource for our senior management team, and can take a huge amount of credit for our continued commercial success on balanceme.com. What we especially value is his ability to roll up his sleeves to support and guide our ecommerce team, as well as offer the high level ‘blue sky’ strategic advice which is helping to drive our ambitious, direct sales growth strategy.”
WHAT I CAN DO FOR YOU…
Ecommerce audit.
Understanding how your online business is performing benchmarked against previous periods will set the scene for your ecommerce audit.
I’ll review and present back topline metrics such as new vs. repeat customer growth, repeat purchase rate, CPA (cost per acquisition) and ROI (return on investment) that will shine a light on the health of your business, and identify strategic opportunities to drive growth and cost efficiencies.
A deeper dive into your web analytics, marketing and trading plan, technical infrastructure and operational processes will provide more contextual insight into performance to date and strategic focus areas.
Strategy development & execution.
Following a review of past performance and activity I’ll produce a comprehensive report that documents recommendations and best practice for optimising and growing your online business.
Incorporating acquisition, retention, conversion and order value initiatives, I’ll present a clear and logical set of actions - each linking directly back to your key growth metrics.
Using perceived business value, cost and level of effort, I’ll work with you to prioritise these actions into a roadmap - which I can then either project manage on your behalf or hand over to you and your team to deliver at your own pace.
Performance tracking.
One of the things I love about ecommerce is the amount of insight available to help businesses understand performance and what is influencing it.
A business with good quality data will have clear visibility of what’s driving change within their business - whether intended or not!
I’ll ensure that you’re equipped to measure the impact of your ecommerce strategy in the short and long term - so that you’re in a position to build on your successes and continue to scale your business.
ABOUT ME
Hi, I’m Haydn Parks, a London-based Ecommerce and CRM Consultant.
I have 15+ years of experience working with online and multichannel brands such as Agent Provocateur, Moet Hennessy and Love Crafts, to transform their digital offering and drive double-digit direct sales growth.
I continue to work with ambitious d2c businesses that are looking for support in growing their direct sales channel. I offer expertise in customer acquisition, retention and site conversion - as well as a deep understanding of the technology, skillset and budget needed for effective strategy execution.
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