Digital Marketing Consultant.
I’ll help you plan for growth with a digital marketing strategy that leverages the full channel mix to drive efficient sales.
Profitable d2c growth is more often than not the result of a carefully constructed digital marketing strategy that works to efficiently find new and qualified audiences, convert them in to customers and encourage long-term loyalty.
I’ll work with you to define a comprehensive and actionable strategy for your business that exploits all available digital channels in line with your budget, to acquire, convert and retain more customers.
WHAT I CAN DO FOR YOU…
Digital marketing audit.
What digital channels have you activated?
How are your different digital marketing activities contributing towards sales?
How are they connected with your broader marketing strategy?
How are you targeting (and personalising communications for) different audiences?
How much revenue are you generating from your spend?
What are you paying to acquire new customers?
How much cash are you leaving on the table?
These are just a few of the questions that I’ll explore when auditing your past and current digital marketing activity.
Strategy development & execution.
I’ll create a digital marketing strategy for your d2c business that’s aligned with your brand plan, targets your audiences across all stages of the sales funnel and defines a budget and maximum CPA for efficient growth.
I’ll recommend opportunities for conversion rate optimisation so you get the most from your budget, including but not limited to site UX, checkout performance and purchase incentives.
And digital marketing doesn’t just stop after you’ve acquired your customers… I’ll weave a data-driven CRM strategy into your digital marketing plan, informing how you leverage your communication channels to drive retention and overall profitability.
Performance tracking.
As you start to invest more into growing your online business you’re going to want fast access to performance data that’s easy to digest and actionable.
I’ll create an automated dashboard for your online activity that pulls in data from your web analytics tool and individual channel platforms. I’ll benchmark key metrics against budgets and previous periods so that you can understand how your digital spend is impacting performance, and the levels you need to pull to accelerate growth and/or improve efficiency.
ABOUT ME
Hi, I’m Haydn Parks, a London-based Ecommerce and CRM Consultant.
I have 15+ years of experience working with online and multichannel brands such as Agent Provocateur, Moet Hennessy and Love Crafts, to transform their digital offering and drive double-digit direct sales growth.
I continue to work with ambitious d2c businesses that are looking for support in growing their direct sales channel. I offer expertise in customer acquisition, retention and site conversion - as well as a deep understanding of the technology, skillset and budget needed for effective strategy execution.
FROM THE BLOG
Scaling your D2C business with digital marketing.
In today's digitally-driven world, scaling a small direct-to-consumer (D2C) business has become more achievable than ever before. With the power of digital marketing combined with know-how, you can reach a wide yet relevant audience, increase brand visibility, and drive sales.
SEO: A Guide to Optimising Your Website.
Search Engine Optimisation (SEO) is the secret sauce which is so often overlooked when building a new website - or even trading an existing one. But it can play a huge part in driving traffic, sales and profitability for your online business.
Where to begin with your ecommerce strategy?
As with any effective business planning, your ecommerce strategy needs to start with an overview of the current situation and a target for where your business needs to be by the end of the planning period.