The Challenge

CEO and Founder of Peachaus, Gillian Ridley Whittle, contacted me six months prior to launching her ethical lifestyle brand. Production and distribution planning of her beautiful range of underwear and clothing was well underway, and her attention naturally turned to establishing a direct sales channel. Gillly knew she wanted a website that sold product in line with her five year growth plan, but also one that told the Peachaus story and engaged users throughout their journey. She just wasn’t sure how!

The Solution

Gilly invested in my services to develop a clear and robust set of requirements for Peachaus.com that the whole team were aligned on.

I held a one-day discovery workshop with all key stakeholders to explore all aspects - technical, functional, brand, UX - of a highly functioning DTC website. Through showcasing industry and best-practice examples we were able to debate, agree on, and document all the expectations for a site that Gilly and her team could be proud of.

The series of requirements covered brand and UX; core page template design; product set-up; shipping; payments; internationalisation and integrations - and defined how essential each was for go-live.

The Outcome

Following the discovery session I was able to share with Gilly and the Peachaus team a comprehensive and detailed set of technical and functional requirements. This document was critical for selecting an ecommerce platform, and establishing project scope with a development agency - thus leading to an efficient site build that was clear on business expectations at every stage of the process.