The Challenge

Co-Founders Hilary Metcalfe and Anna Cave-Bigley created The Sabi to support women through critical stages of their life, from periods through to pregnancy and menopause. They had developed a strong product offering, including skincare and herbata infusions, and were dedicating most of their time to fundraising. At the same time, they were working with a designer to build an online store to sell direct to the consumer, however with little ecommerce experience between them, they didn’t really know where to start…

The Solution

Hilary and Anna knew that they wanted to build a store that could scale with their business growth ambition, and so had already selected Shopify as the platform to meet their needs. At this point they reached out to me in search of professional guidance to help them build a website and UX that reflected their vision of a lifestyle brand that offers meaningful solutions through high performance products and information sharing across their community.

I worked with them both to build a spec for the website, documenting all the functional and design requirements.  From this point I was able to recommend a number of themes that would best meet these needs. After gaining an understanding of The Sabi’s longer term goals (market penetration, product diversification, etc), I configured the store accordingly so that the business can scale quickly and effortlessly alongside a growth in demand. Working closely with The Sabi’s chosen 3PL, I then integrated the site for global shipping, returns and inventory management.

With the site set up and ready to sell product, I proposed a media spend budget to Anna and Hilary that factored in desired margin, realistic media cost and forecast site conversion rates and AOV. This enabled them to plan the site launch and benchmark performance against expectations.

The Outcome

A beautiful store that Hilary and Anna could easily trade with minimal external support, and add content to as required! The store was configured to take advantage of the strong search demand for postpartum products with targeted keywords and metadata across all shopping and content pages. I also delivered a media spend plan with clear sales and CPA targets for the launch.

Visit TheSabi.co >