I’ll help you grow your digital business.
I’m an independent ecommerce and CRM consultant with 15+ years of experience helping ambitious d2c and multichannel brands grow and scale.
I work closely with senior leaders and ‘on-the-ground’ teams to help transform the direct sales channel - either on a retained basis or as a stand alone project. My services range from auditing current activity - sales performance, business processes and technology - through to strategy development, execution and measurement.
MY SERVICES
Ecommerce is a complex mix of digital marketing, customer experience, technical infrastructure and human capability. I’ll work with you to understand your digital challenges and opportunities and define an insight-led, pragmatic and actionable strategy to grow your business.
Customer Relationship Management is all about establishing and nurturing meaningful relationships with your customers, so that they become loyal advocates of your brand. I’ll help you drive more repeat sales with initiatives proven to increase purchase frequency and value.
I’ll guide you through the process of shortlisting, reviewing and selecting the most appropriate ecommerce platform for your business. Working to a defined scope, budget and deadline, I’ll manage the project through to go-live making sure you get the most from your investment.
MY WORK
“Haydn has been an invaluable resource for our senior management team, and can take a huge amount of credit for our continued commercial success on balanceme.com. What we especially value is his ability to roll up his sleeves to support and guide our ecommerce team, as well as offer the high level ‘blue sky’ strategic advice which is helping to drive our ambitious, direct sales growth strategy.”
FEATURED CASE STUDY
Driving digital sales growth for Sisley Paris.
Sisley Paris is a French, family-owned business that distributes its innovative and powerful beauty products globally. Sisley’s UK division experienced rapid online sales growth throughout the pandemic and required strategic support to maintain this level of growth as physical retail began to reopen.
FROM THE BLOG
How to earn genuine customer loyalty.
It’s a well-known fact that retaining existing customers is less costly than acquiring new ones. Both activities are equally important to grow a robust and profitable customer base, but as well as a lower cost of sale, repeat customers also represent higher customer lifetime value.
Quick wins really are possible with SEO.
Of all the digital marketing channels that ecommerce teams have in their weaponry, organic search is often the one that gets left to rust while email paid search, social and affiliates are sent to fight on the front line day-in, day-out. But SEO can deliver quick wins as well as long-term growth…
10 ways to optimize your PDP conversion rates.
So many brands invest in paid media without fully optimising landing pages to squeeze as much return from their investment as possible. A large proportion of this paid traffic lands on PDPs, and with purchase intent generally high, there’s a lot of opportunity to boost conversion rates.